Closed-Loop Attribution
Offline ConversionTracking
Send your booked appointments back to Google Ads
Rosebud keeps the Google Click ID (GCLID) from every ad click on the inquiry record. When that inquiry qualifies or books, Rosebud adds it to a conversion file your media team imports into Google Ads, so Smart Bidding learns which clicks become appointments.
Smarter ad spend
What Offline Conversion Tracking means for your business
Unclosed tracking loops waste ad budget. When Google Ads only sees form submissions, it treats every inquiry as a success: even if half of them are spam, unqualified, or never show up.
Connecting your actual appointment outcomes back to Google Ads changes how your budget is spent:
- Stop paying for empty form fillsDirect Smart Bidding to stop chasing low-quality leads that inflate your cost per acquisition.
- Train algorithms on real revenueForce Google AI to find and bid on higher-intent searchers who actually qualify and book.
- Protect your ad spend efficiencyScale campaign spending with confidence, knowing every bid is optimized against verified calendar bookings rather than surface-level web clicks.
Why signal depth matters
Google Ads bids on what it can see
Google Ads counts a form submission as the conversion. A spam entry, a cold lead, and a qualified client each count once, so bidding buys more of all three.
Rosebud qualifies and books every inquiry it handles, so each one already carries its outcome. Offline Conversion Tracking ties that outcome to the original ad click and hands it to your media team to import into Google Ads.
Every form fill counts the same
Campaigns bid toward form submissions. Spam, cold leads, and qualified clients register as identical conversions.
Bidding follows qualified & booked inquiries
Your media team imports qualified and booked outcomes tied to the original click IDs. Smart Bidding learns which clicks lead to appointments and bids toward more of them.
How it works
From ad click to booked customer
Follow one customer from the moment they click your ad to the conversion your media team sends back to Google Ads.
Safeguards
A Google Ads CRM integration, without account access
Outcomes come from the inquiries Rosebud already handles, consent travels with every row, and your team keeps the ad account.
Every inquiry Rosebud qualifies and books already carries its outcome. Offline Conversion Tracking adds the click ID and sends that outcome to Google Ads.
Only first-party inquiries from your own website, submitted with ad-platform consent, go into the file. Each row carries its Ad User Data and Ad Personalization consent status.
Rosebud delivers the file. Your media team imports it into Google Ads and keeps full control of the account.
For technical teams
Monthly CSV
One file a month of the inquiries that qualified or booked, matched to their Google Click IDs and ready for your media team to import.
Monthly CSV · Google Ads offline conversion import
Get started| GCLIDGoogle Click ID | Conversion NameAction stage | Conversion Time | Value | Currency | Order ID | Ad User DataConsent flag | Ad PersonalizationConsent flag |
|---|---|---|---|---|---|---|---|
| Cj0KCQjw4vKpBhCZARIsAOKH | Qualified inquiry | 2026-10-02 09:14:00+01:00 | — | — | RB-10418 | GRANTED | GRANTED |
| EAIaIQobChMI7pL2sNqXgwMV | Booked appointment | 2026-10-03 14:22:00+01:00 | — | — | RB-10421 | GRANTED | GRANTED |
| Cj0KCQjwnK2pBhCeARIsAFhD | Booked appointment | 2026-10-07 11:05:00+01:00 | — | — | RB-10437 | GRANTED | GRANTED |
- In-app download
- Secure email link
- Stable private URL
Questions
Still unsure?
Try for freeAttribution
What it runs on, what it sends to Google Ads, and who stays in control.
It sends what happened after an ad click, such as a qualified inquiry or a booked appointment, back to the ad platform so bidding learns from real outcomes. Rosebud is the inquiry processor: it keeps the Google Click ID on every inquiry and delivers a monthly file of the ones that qualified or booked.
Still unsure?
Try for free